Nine months in the making. Designed with intention, down to the smallest detail.
At Feels Like, we believe packaging should be just as thoughtful as the product inside.
After nine months of redesigning, developing custom moulds and perfecting every detail, we're so excited to finally introduce our two new signature packaging designs.
This is much more than a new look. We've completely rethought our packaging to make your everyday salon experience easier, cleaner and a little more beautiful.
1. Our New Bottle Design
A little touch of luxury in every detail.
Our new bottles are a big departure from our previous packaging, combining a refined, lipstick-inspired silhouette with practical features designed for nail professionals.
What's new?
Custom-designed brush: A straight-cut brush for smooth, even application, allowing you to level the product directly from the bottle without reaching for an additional brush.
Extra light protection: An additional coating helps prevent light from penetrating the bottle and protects the formula inside.
Lipstick-inspired cap: A translucent, frosted acrylic-style cap adds the finishing touch to our signature design.
Custom labels: Each colour has its own specially designed label, with product information clearly displayed so you can easily identify what you're working with.
And, of course, everything is finished in our beautiful signature pearlescent finish.
2. Our New Gel Jars
Meet the little heart that makes a big difference.
This is probably one of the details I'm most excited to share!
Our new gel jars feature a custom-designed inner seal with a small heart-shaped opening, making your favourite gels easier and more convenient to use.
No more messy foil, unnecessary product waste or gel spilling over the edges when you close the lid.
Designed for your everyday salon routine
Heart-shaped opening: Convenient access to your gel without removing the entire inner seal.
Square design: A practical shape that makes organising, stacking and storing your gel collection easier.
Light-protective packaging: High-quality plastic designed to protect the formula from unwanted light exposure.
20% recycled plastic: Incorporating recycled material into our new packaging.
Pearlescent finish: A beautiful, soft shimmer that brings our entire collection together.
A little tip from us:
When opening your new gel, simply remove the lid and the protective cover to reveal the heart-shaped opening. After each use, gently wipe around the opening with alcohol and close the lid securely.
This little habit helps keep your jars clean, minimises product build-up and prevents excess gel from being squeezed out when closing the lid.
Nine Months of Development. Every Detail Matters.
From the custom moulds and redesigned brushes to the smallest heart-shaped opening, every detail has been considered with one goal in mind: creating packaging that feels as good to use as it looks.
I've wanted to bring this pearlescent finish to Feels Like for such a long time, and seeing the entire collection finally come together is incredibly special.
Our new packaging is designed to be a beautiful addition to your salon, reflecting the care, attention to detail and quality behind the services you provide.
New packaging. New formulas. A new chapter for Feels Like.
I can't wait for you to experience it.
With love,
Sasha ♡